choice architecture active inference

How options/ choices/ opportunites are presented determines how people percieve and choose to react to them. This does not change a person’s prior beliefs or preferences.

Conversely, it will determine how the likelihood function interacts with the prior. Different choice architectures represent different likelihood functions or different ‘generating processes’ that generate perceptions in the active inference paradigm. Thus, even presentations with the same state space for the options can elicit different actions from agents.

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References

@thaler2021 active inference in behavioral economics @parr2022